TOYOTA: 'TOYOTA FÚTBOL CLUB
For the 2025 Gold Cup, Toyota sought to make a bold, fútbol-first statement—rooted in “fútbolismo”—and affirm its role as a true cultural partner to the Latino community. Partnering with Conill, Pop’N brought this vision to life through five dynamic Fan Zone activations in Inglewood, Arlington, Glendale, Santa Clara, and Houston.
Through the lens of futbolismo and our tentpole concept, Toyota Fútbol Club, we boosted brand awareness, fueled fan participation, and expanded Toyota’s cultural reach.
The experience spotlighted the power and presence of the Tundra and 4Runner, transformed into a modern fútbol hub with four custom brand moments for all ages, and came to life through bilingual and bicultural touchpoints that authentically connected with Toyota’s diverse audience.
Toyota Fútbol Club made a powerful impact across five Gold Cup Fan Zones—drawing thousands of fans and putting branded premiums directly in their hands. Each activation fueled engagement and lead generation, with three markets converting over 25% of attendees and one standout stop reaching an impressive 48% conversion. The campaign not only delivered strong results but firmly positioned Toyota as an authentic cultural force in the fútbol space.