SIMPLY LEMONADE: A SIMPLY GAME SHOW
As a 30-year title sponsor of Essence Festival of Culture, Coca-Cola partnered with Pop’N to showcase Simply® in bold new ways. 2025 marked Simply's largest footprint, an opportunity to connect with over 250,000 attendees—especially Black women with "rich, auntie energy" (RAE's)—through the brand pillars of inclusivity, authenticity, and relatability.
The goal: to go beyond flavor, positioning Simply as a companion for sisterhood, celebration and joy.
To drive brand affinity and purchase intent, Pop’N brought Simply® to life with Simply: The Game Show—a pop-culture, gamified party tailored to RAE’s. The bold footprint pulsed with vibrant colors, music, and culture-driven programming powered by Urban Trivia. Guests joined two on-stage challenges and Simply’s Pull-Up Power Hour, an interactive mobile Q&A with surprise concert ticket giveaways.
Simply® stole the show at the 2025 Essence Festival, serving 18.8K samples and engaging thousands through trivia, Power Hour, and a custom built confetti-filled photo booth. With 27K+ branded giveaways in circulation, the response was undeniable—99% left with a stronger affinity for Simply, 96% felt the brand supports the Black community, and 86% pledged to start or increase consumption.
