NAT GEO: 'FIT FOR A QUEEN
Nat Geo tapped Pop’N to ignite buzz for QUEENS, a docuseries celebrating powerful matriarchs in the wild. Through a bold NYFW takeover, we disrupted the genre, reshaped brand perception, and placed the show at the center of culture.
Pop’N reimagined the runway with ‘Fit for a Queen—a fusion of holograms, dance, and fashion that drew parallels between animal matriarchs and women disrupting male-led industries. Performers styled in sculptural looks by female designers shared the stage with life-sized animal holograms against cinematic backdrops and immersive soundscapes.
Every detail echoed the series, bridging NYC with distant worlds. A 16-ft Nat Geo icon, gold-mirrored columns, an immersive “Queens Zone” and brand partnerships transformed the event into a living tribute to the wild Queendoms—and the women who brought them forward.
A star-powered guest list of 261 cultural leaders, filmmakers, and influencers, driving 30+ press hits, 628K+ views, and 71K+ social impressions. The buzz extended beyond NYFW, building anticipation for QUEENS—and earning us a Clio shortlist nod.