SIMPLY | ESSENCE FESTIVAL
To elevate Simply® from a beverage to a lifestyle brand, Pop’N designed and executed a multi-day experience at Essence Festival 2025 rooted in cultural connection, community play, and brand storytelling.
Pop'N created and executed the Toyota Fútbol Club, an immersive zone blending sport and lifestyle.
Three out of five cities surpassed the 25% lead conversion benchmark, with the top-performing market hitting a 48% conversion rate.
The campaign drew 20K + guests and was heralded by the client as one of their most strategic and scalable sponsorship activations to date, emphasizing our strength in international collaboration, sponsor integration, and experiential production at scale.
