TOYOTA | GOLD CUP TOUR
Pop’N was selected as the lead experiential agency for Toyota’s multi-market CONCACAF Gold Cup Fan Zone activations, to help the brand show up as a true cultural partner to the Latino fútbol audience.
Pop'N created and executed the Toyota Fútbol Club, an immersive zone blending sport and lifestyle.
Three out of five cities surpassed the 25% lead conversion benchmark, with the top-performing market hitting a 48% conversion rate.
The campaign drew 20K + guests and was heralded by the client as one of their most strategic and scalable sponsorship activations to date, emphasizing our strength in international collaboration, sponsor integration, and experiential production at scale.
